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autotrader.ca

Observed activities (42)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag Manager
84.43% • Google • Essential
2.
Optimizely
81.51% • Optimizely • Site Analytics
3.
DoubleClick
78.42% • Google • Advertising
4.
Amazon Advertising
68.71% • Amazon • Advertising
5.
Azure CDN
68.45% • Microsoft • CDN
6.
Usabilla
58.26% • SurveyMonkey • Customer Interaction
7.
Google Static
55.67% • Google • CDN
8.
JW Player
53.69% • JW Player • Audio/Video Player
9.
New Relic
47.55% • New Relic • Site Analytics
10.
Google Fonts
45.64% • Google • CDN
11.
PubMatic
45.51% • PubMatic, Inc. • Advertising
12.
Yahoo!
45.48% • Verizon • Site Analytics
13.
Index Exchange
44.45% • Index Exchange, Inc. • Advertising
14.
AppNexus
43.73% • Microsoft • Advertising
15.
Rubicon
43.64% • The Rubicon Project, Limited • Advertising
16.
ShareThrough
42.89% • Sharethrough, Inc • Advertising
17.
Pinterest
36.45% • Pinterest • Social Media
18.
Microsoft Clarity
36.33% • Microsoft • Site Analytics
19.
Lotame
29.13% • Lotame • Advertising
20.
Yahoo! Analytics
27.64% • Verizon • Site Analytics
21.
Google Analytics
15.77% • Google • Site Analytics
22.
Microsoft Services
10.23% • Microsoft • Misc
23.
Amazon CloudFront
8.48% • Amazon • Hosting
24.
LivePerson
7.87% • LivePerson • Customer Interaction
25.
Google
7.65% • Google • Advertising
26.
Microsoft Advertising
3.93% • Microsoft • Advertising
27.
TikTok Analytics
3.78% • ByteDance Inc • Site Analytics
28.
Facebook
3.76% • Meta • Advertising
29.
Google AdServices
3.67% • Google • Advertising
30.
YouTube
3.66% • Google • Audio/Video Player
31.
Google Analytics with signals
3.62% • Google • Advertising
32.
TradeDesk
2.91% • The Trade Desk • Advertising
33.
Criteo
2.89% • Criteo • Advertising
34.
Quantcast
2.83% • Quantcast International Limited • Advertising
35.
Google APIs
2.76% • Google • CDN
36.
ScoreCard Research Beacon
2.57% • comScore, Inc. • Site Analytics
37.
SMART AdServer
2.37% • Smart Adserver • Advertising
38.
StackAdapt
2.35% • StackAdapt • Advertising
39.
AudienceRate
2.0% • AudienceRate • Advertising
40.
Cloudflare
1.9% • Cloudflare • CDN
41.
Parse.ly
1.12% • Parse.ly • Site Analytics
42.
Bootstrap CDN
1.04% • BootstrapCDN • CDN

11.8

Trackers Per Page Load

4.92

Tracking Requests Per Page Load

6.66%

Trackers Requests / All Requests

2.03MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies