Back to all websites

columbia.com

Observed activities (43)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Adobe Dynamic Tag Management
97.48% • Adobe • Essential
2.
CQuotient
96.97% • Salesforce • Site Analytics
3.
Monetate
94.14% • Monetate • Site Analytics
4.
OneTrust
93.71% • OneTrust • Consent Management
5.
New Relic
93.67% • New Relic • Site Analytics
6.
Adobe Dynamic Media
92.79% • Adobe • Advertising
7.
Blue Triangle
62.98% • Blue Triangle • Site Analytics
8.
Bluecore
61.46% • TriggerMail • Advertising
9.
Qualtrics
61.24% • Qualtrics • Site Analytics
10.
FullStory
60.73% • fullstory • Site Analytics
11.
PayPal
53.72% • eBay • Customer Interaction
12.
DoubleClick
52.72% • Google • Advertising
13.
Pinterest
52.62% • Pinterest • Social Media
14.
Scarab Research
52.51% • Emarsys • Advertising
15.
Facebook
52.38% • Meta • Advertising
16.
TikTok Analytics
52.31% • ByteDance Inc • Site Analytics
17.
TradeDesk
51.92% • The Trade Desk • Advertising
18.
Google Tag Manager
51.66% • Google • Essential
19.
Yahoo!
50.48% • Verizon • Site Analytics
20.
Microsoft Advertising
50.42% • Microsoft • Advertising
21.
Snapchat For Business
50.4% • Snap Technologies • Advertising
22.
Adtheorent
50.22% • AdTheorent, Inc • Advertising
23.
Amazon Advertising
49.99% • Amazon • Advertising
24.
Adelphic
49.91% • Viant • Site Analytics
25.
AppNexus
49.83% • Microsoft • Advertising
26.
Teads
49.75% • Teads • Advertising
27.
Amazon CloudFront
39.93% • Amazon • Hosting
28.
Klarna
34.41% • • Customer Interaction
29.
Bazaarvoice
28.51% • Bazaarvoice • Customer Interaction
30.
DataXu
25.6% • DataXu • Advertising
31.
Google
10.72% • Google • Advertising
32.
Google AdServices
9.9% • Google • Advertising
33.
Google Static
6.79% • Google • CDN
34.
Yahoo! Analytics
5.65% • Verizon • Site Analytics
35.
Google APIs
4.43% • Google • CDN
36.
Google Fonts
4.15% • Google • CDN
37.
Amazon Web Services
3.2% • Amazon • Hosting
38.
Cloudflare
2.94% • Cloudflare • CDN
39.
Sentry
1.81% • Sentry • Site Analytics
40.
Honey
1.59% • • Misc
41.
Mapbox
1.2% • • Customer Interaction
42.
Adobe Typekit
1.06% • Adobe • Essential
43.
Google Analytics
1.0% • Google • Site Analytics

20.19

Trackers Per Page Load

10.51

Tracking Requests Per Page Load

3.56%

Trackers Requests / All Requests

3.87MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies