gap.com

Observed activities (44)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Tealium

92.04% • Tealium • Site Analytics

OneTrust

90.03% • OneTrust • Consent Management

Optimizely

89.81% • Optimizely • Utilities

New Relic

88.87% • New Relic • Site Analytics

mPulse

86.31% • Akamai Technologies • Site Analytics

Certona

80.22% • Certona • Advertising

AppsFlyer

77.67% • AppsFlyer • Site Analytics

ThreatMetrix

42.56% • LexisNexis • Utilities

PowerReviews

41.61% • PowerReviews • Customer Interaction

10.

Adobe Audience Manager

34.32% • Adobe • Advertising

11.

Amazon Advertising

31.02% • Amazon • Advertising

12.

PayPal

13.97% • PayPal • Customer Interaction

13.

FullStory

11.57% • fullstory • Site Analytics

14.

Medallia

11.18% • Medallia • Customer Interaction

15.

TikTok Analytics

9.67% • ByteDance Inc • Site Analytics

16.

Granify

9.64% • Granify • Site Analytics

17.

Bluecore

9.48% • TriggerMail • Advertising

18.

Facebook

9.44% • Meta • Advertising

19.

Movable Ink

9.36% • Movable Ink • Site Analytics

20.

Merkle

9.32% • Dentsu • Advertising

21.

Snapchat For Business

9.14% • Snap • Advertising

22.

9.02% • Pinterest • Social Media

23.

Microsoft Advertising

8.97% • Microsoft • Advertising

24.

Google Tag

8.8% • Google • Advertising

25.

Bidtellect

8.57% • Simpli.fi • Advertising

26.

Google Marketing Platform

8.25% • Google • Advertising

27.

X Advertising

7.63% • X Corp. • Advertising

28.

Sentry

6.75% • Sentry • Utilities

29.

Google

6.26% • Google • Advertising

30.

Google AdServices

5.07% • Google • Advertising

31.

Aggregate Knowledge

4.7% • TransUnion • Advertising

32.

X Corp.

4.15% • X Corp. • Social Media

33.

X Analytics

4.15% • X Corp. • Advertising

34.

Amazon CloudFront

3.98% • Amazon • Hosting

35.

Google Fonts

3.89% • Google • Hosting

36.

Yahoo!

3.02% • Verizon • Site Analytics

37.

Quantum Metric

3.02% • Quantum Metric • Site Analytics

38.

Google APIs

2.93% • Google • Hosting

39.

iovation

2.62% • iovation • Utilities

40.

Google Static

2.55% • Google • Hosting

41.

Yahoo! Analytics

2.37% • Verizon • Site Analytics

42.

Signifyd

1.69% • Signifyd • Site Analytics

43.

Datadog

1.29% • Datadog • Utilities

44.

1.01% • reddit • Social Media

10.82

Trackers Per Page Load

5.0

Tracking Requests Per Page Load

2.13%

Trackers Requests / All Requests

0.02MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies