morganstanley.com

1.

Adobe Dynamic Tag Management

90.11% • Adobe • Utilities

2.

Adobe Audience Manager

68.82% • Adobe • Advertising

3.

pendo

58.69% • • Site Analytics

4.

Qualtrics

35.31% • Qualtrics • Site Analytics

5.

Adobe Experience Cloud

32.2% • Adobe • Site Analytics

6.

Google Tag

19.82% • Google • Advertising

7.

Evidon

19.17% • Crownpeak • Utilities

8.

TradeDesk

17.2% • The Trade Desk • Advertising

9.

OneTrust

15.18% • OneTrust • Consent Management

10.

Microsoft Advertising

14.48% • Microsoft • Advertising

11.

Amazon Advertising

14.46% • Amazon • Advertising

12.

Amazon CloudFront

12.74% • Amazon • Hosting

13.

Facebook

12.46% • Meta • Advertising

14.

Adobe Advertising Cloud

12.3% • Adobe • Advertising

15.

Siteimprove Analytics

11.41% • Siteimprove • Site Analytics

16.

Demandbase

8.43% • Demandbase • Advertising

17.

LinkedIn Ads

8.37% • Microsoft • Advertising

18.

X Advertising

8.34% • X Corp. • Advertising

19.

Brightcove Player

6.72% • Brightcove • Audio/Video Player

20.

Brightcove

6.33% • Brightcove • Site Analytics

21.

Google Static

5.99% • Google • Hosting

22.

Google

5.04% • Google • Advertising

23.

Google APIs

4.31% • Google • Hosting

24.

boltdns.net

4.27% • • Misc

25.

Research Now

4.11% • Research Now Group, Inc • Advertising

26.

Zencoder

3.75% • Zencoder • Audio/Video Player

27.

Google Fonts

3.01% • Google • Hosting

28.

Yext

2.53% • Yext • Site Analytics

29.

Google Analytics

2.38% • Google • Site Analytics

30.

AdsWizz

2.32% • AdsWizz • Advertising

31.

Google Website Optimizer

2.32% • Google • Site Analytics

32.

Marketing Cloud Account Engagement

2.1% • Salesforce • Site Analytics

33.

LinkedIn Analytics

1.99% • Microsoft • Site Analytics

34.

Google User Content

1.24% • Google • Hosting

35.

Adobe Typekit

1.11% • Adobe • Utilities

36.

Google Marketing Platform

1.08% • Google • Advertising