wired.com

Observed activities (62)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Gladly

93.25% • Gladly Software • Customer Interaction

Google Tag

81.44% • Google • Advertising

Google APIs

80.99% • Google • Hosting

Google

79.74% • Google • Advertising

Google Marketing Platform

74.84% • Google • Advertising

Cloudflare

68.43% • Cloudflare • Hosting

Amazon CloudFront

48.35% • Amazon • Hosting

Integral Ad Science

44.03% • Integral Ad Science • Advertising

Permutive

31.33% • Permutive • Advertising

10.

Sailthru Horizon

10.01% • Sailthru • Site Analytics

11.

ScoreCard Research Beacon

9.62% • comScore, Inc. • Site Analytics

12.

TradeDesk

9.43% • The Trade Desk • Advertising

13.

Google AdServices

9.06% • Google • Advertising

14.

Parse.ly

9.04% • Parse.ly • Site Analytics

15.

Wunderkind

8.98% • Wunderkind • Advertising

16.

Yahoo! Analytics

8.97% • Verizon • Site Analytics

17.

Dotmetrics

8.96% • • Site Analytics

18.

Quantcast

8.93% • Quantcast • Advertising

19.

8.9% • reddit • Social Media

20.

TikTok Analytics

8.9% • ByteDance Inc • Site Analytics

21.

Microsoft Advertising

8.9% • Microsoft • Advertising

22.

Facebook

8.68% • Meta • Advertising

23.

SkimLinks

8.5% • SkimLinks • Advertising

24.

Snapchat For Business

8.28% • Snap • Advertising

25.

LinkedIn Ads

8.27% • Microsoft • Advertising

26.

Google Analytics with signals

8.22% • Google • Advertising

27.

X Advertising

8.14% • X Corp. • Advertising

7.86% • Verizon • Site Analytics

30.

X Corp.

7.7% • X Corp. • Social Media

31.

X Analytics

7.55% • X Corp. • Advertising

32.

Google Static

7.24% • Google • Hosting

33.

Qualia

7.23% • Qualia • Advertising

34.

Audience Square

6.55% • Audigent • Advertising

35.

Quantcount

6.5% • Quantcast • Site Analytics

36.

LinkedIn Analytics

6.14% • Microsoft • Site Analytics

37.

Amazon Advertising

5.87% • Amazon • Advertising

38.

Google Syndication

4.32% • Google • Advertising

39.

Google Fonts

4.2% • Google • Hosting

40.

Treasure Data

3.16% • arm • Site Analytics

41.

Datadog

3.03% • Datadog • Utilities

42.

PubMatic

3.02% • PubMatic, Inc. • Advertising

43.

Index Exchange

3.0% • Index Exchange, Inc. • Advertising

44.

Magnite

2.99% • Magnite • Advertising

45.

TripleLift

2.91% • TripleLift, Inc. • Advertising

46.

OpenX

2.85% • OpenX Software Ltd. • Advertising

47.

Media.net

2.79% • Media.net • Advertising

48.

Criteo

2.72% • Criteo • Advertising

10.46

Trackers Per Page Load

1.21

Tracking Requests Per Page Load

1.74%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies